Older Investors Also Want to Know the Impact of Impact Investing

Contrary to popular belief, older investors have as much of an appetite for impact investing as their younger counterparts.

Articulating social impact is not only about measuring an investment’s good in the near term but showing (particularly older) investors how their capital can leave its mark long after they’re gone. Fund managers who may be used to younger investors forking over their cash for social impact will have to increasingly gear their pitches toward an aging generation that, already in retirement, has less willingness to take on risk, less time to make investment decisions and more skepticism about social impact.

Source: Investors Want to Know the Impact of Impact Investing

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